You’ve done it. You’ve set up your YouTube channel. The banner looks sharp, your profile picture is smiling back at you, and you’re ready to become the next big thing. There’s just one tiny problem: you’re staring at your camera with absolutely no idea what to film.
Creative block is real, and it hits every creator, both new and old. The secret isn't waiting for a lightning bolt of inspiration; it's having a go-to list of proven concepts you can adapt for your own niche.
Whether you're into tech, tutorials, vlogging, or something wonderfully weird, here are over 20 video ideas that you can steal, adapt, and make your own.
Ideas for Building Connection & Authority
These videos are perfect for when you're starting out. They help your audience get to know you and establish your expertise (even if you feel like you don't have any yet).
The "Draw My Life" / My Story Video: You don't have to be an artist. Talk your audience through your journey. How did you get interested in your niche? What’s your "origin story"? It’s a powerful way to build a personal connection.
A Day in the Life: This is a classic for a reason. It humanizes you. Whether you're a student, a stay-at-home parent, or a software developer, showing your routine (related to your niche) is fascinating. A "Day in the Life of a Small Business Owner" is instantly more interesting than just a video about business tips.
Your Workspace/Studio/Desk Tour: People are nosy—in a good way! Show them where the magic happens. What tools do you use? How do you stay organized? This works for any niche, from a tour of your gaming setup to your kitchen or craft corner.
Answer Your Audience's Assumed Questions (An FAQ): You might not have a ton of questions yet, but you can guess what they are. "Is [your hobby] expensive to start?" "How much time does it take?" "What's the biggest mistake beginners make?" Answering these shows you understand your audience's needs.
React to... (Something in Your Niche): Find a popular video, an article, a new product, or a TV show related to your niche and give your live reaction and commentary. Your unique perspective is the value here.
Ideas That Provide Insane Value & Get Views
These are the bread and butter of many successful channels. They are searchable, shareable, and solve a problem for the viewer.
The Ultimate Beginner's Guide: Create the one video you wish you had when you started. A "Beginner's Guide to Sourdough Baking" or "Everything You Need to Know Before Buying a 3D Printer." Be comprehensive.
How-To & Tutorial Videos: This is the heart of YouTube. How to do a specific thing. Don't just show, explain. Break down the steps. "How to Edit a Podcast for Free" is a killer title.
Common Mistakes to Avoid: People are just as interested in what not to do. "5 Mistakes Every New Plant Parent Makes" can save viewers a lot of frustration and is highly clickable.
Product Review (or Comparison): Review a product you own and love (or hate). Be honest and thorough. Even better, compare two popular products. "iPhone vs. Android for Content Creators."
"X Things I Wish I Knew Before...": Fill in the blank with something from your niche. "10 Things I Wish I Knew Before Starting an Etsy Shop." This is pure gold.
My Top 5... (Tools, Apps, Books, Resources): People love curated lists. Share the tools and resources that help you succeed in your niche. It’s quick, valuable, and easy to film.
Ideas for Fun, Engagement & Community Building
These videos show off your personality and encourage interaction in the comments.
Unboxing Video: There’s a primal joy in watching someone open a new package. It could be a new piece of tech, a subscription box, or an order of art supplies. Your genuine reaction is what makes it entertaining.
Do a Challenge: Try a popular YouTube challenge, or better yet, make one up that's specific to your niche. A "bake a cake with only five ingredients" challenge or a "30-day fitness" challenge.
Bust Some Myths: Every niche has common misconceptions. Make a video debunking them. "Mythbusting: Common Skincare Lies You Probably Believe."
A "Cook/Clean/Study With Me" Video: This is a more relaxed, long-form style of content. It creates a sense of companionship. You just set up your camera and do a task, often with minimal talking and some chill background music.
Q&A Video: Actively ask your audience for questions on the community tab, Instagram, or in previous videos, and then dedicate a video to answering them. It shows you're listening and you care.
Try a New Trend: Is there a new trend or technique taking over your niche? Try it out on camera for the first time. Your authentic learning process is the content.
Ideas That Require Almost Zero Budget
Don't have money for products or fancy locations? No problem.
A Rant or Opinion Piece: Have a strong, well-thought-out opinion on a topic in your niche? Share it. Passionate, respectful rants can be very engaging.
Vlog... About Anything: Just grab your phone and document your process of working on a project, learning a new skill, or even just your thoughts on a walk.
Re-purpose Old Content: Do you have old blog posts, Twitter threads, or Instagram stories? Turn them into a video! Expand on the points and give them new life.
A Favorites Video: Monthly or seasonal favorites are easy and fun. This could be favorite books, movies, recipes, or tools you've been using.
The key is to just pick one and start. Don't wait for the "perfect" idea. Your best ideas will often come to you while you're creating. Now, go turn that camera on!
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